Shimanami Plaza
Location: 1230 Taguma-cho, Onomichi City, Hiroshim
Website: https://shimanamiplaza.studio.site/
Owner: Yuka Okano (54)
In 2019, Yuka Okano left Osaka, where she had worked for over 30 years, to take over her father’s photography studio in Innoshima. Returning to her hometown, she witnessed a declining population and the aging of local Hassaku orange producers, a region specialty. The issue led her to discover the existence of “mottainai hassaku,” oranges that did not meet market standards and was being discarded. Driven by the desire to use these valuable oranges and the “Hassaku Marugoto Sustainable” concept, she embarked on a project to purchase and commercialize the discarded oranges.
Having previously worked in sales and other positions for a company in Osaka, Yuka gained experience and independence at 30. She started an e-commerce site specializing in fur products, which generated over 100 million yen in sales. Utilizing her knowledge from internet sales, she now focuses on creating a system that uses social media to promote the charm of Innoshima while addressing the issue of food loss in the area.
The “Mottainai Hassaku Project” on Innoshima Island successfully launched its third installment, the “Innoshima Hassaku Orangette,” selling out all 480 units. Currently, preparations are underway for the fourth release.
“Last year, we commercialized 200 kg of Hassaku oranges and received support from those who resonated with our project through social media. I aim to purchase 1.5 tons of oranges with the proceeds, making it a sustainable business this year. We are seeking support from companies interested in promoting the project through PR, distribution networks, and product development,” Yuka explains. The “Mottainai Hassaku Project” not only aims to address the issue of food loss but also contribute to the sustainable development of Innoshima. Yuka’s passion and dedication have sparked interest and support from the local community and beyond. She is revitalizing the island’s economy and promoting a sustainable future by transforming what was once considered wasteful into valuable products.
