The ONOMICHI SHIMANAMI FARM is launching a new product, “ONOMICHI SHIMANAMI PONZU,” in October 2023. This Japanese sauce is made primarily from soy sauce and citrus juice, using “Tekika” (fruit thinning) of “Mikan” (mandarin oranges).
It’s a unique addition to your product line.
Mottainai
The goal of stabilizing earnings through the sixth industrialization is a good strategy.
They use “mottainai,” which means wasteful fruit thinning of green mandarins.
Sustainable farming
Mukaishima Onomichi City, Hiroshima, is a depopulated and aging population-decreasing area like other places in Japan.
Processed products of the picked fruit are one of the ways to develop and market to help farmers run a stable business.
Depopulation and an aging population in rural areas are the issues in Japan.
Agricultural products like “ONOMICHI SHIMANAMI PONZU” diversify the local economy and create new revenue streams.
It can positively impact the community.
Cafe operations
The company operates the Kannouyama Fruits Parlour as a sixth industry.
▼Onomichi kannonyama furuits parlour LINK HERE
Get in touch with us!
Please get in touch with us if you have any questions or need further information about this product launch or the local area.
Words from Japanese
- Mikan（mandarine orange）
- Ponzu (Japanese sauce made primarily of soy sauce and citrus juice)
- Tekika(Fruit thinning. It involves removing excess fruit to improve fruit size and quality)
- Mottainai (wasteful)
